Greening the Economy

Ecology is long term economics. A sustainable economy skims profits through avoided costs and strategic competitive advantages in the future instead of depriving future generations of resources and hand down additional encumbrances. To invest in sustainability is to open up new markets, and to anticipate ecological structural transformation.

`Going green` has become a mega-trend in Europe and the US. What has to be done now in order to safeguard a real ecological transformation of the economy? What can we learn from each other, what opportunities for transatlantic cooperation exist? 

The Heinrich-Böll-Stiftung and the Institute for Ecological Economy Research (IÖW) bring together protagonists from both sides of the Atlantic to present role models and discuss chances for sustainable developments and strategic alliances.

With i.a.:
Fritz Kuhn MdB, Fraktionsvorsitzender Bündnis 90/ Die Grünen
Matthias Machnig, Staatssekretär BMU 
State Senator James Marzilli, Massachusetts State Senate 
Michael Geißler, Geschäftsführer Berliner Energieagentur GmbH 
Bryan Martel, Managing Director ECG und Special Advisor CalPERS 
Thorsten Herdan, Leiter Fachverband Power Systems des Verband Deutscher Maschinen- und Anlagenbau (VDMA) 
Ulrich Schmack, Sprecher des Vorstands Schmack Biogas AG