International workshop: The role of media in successful communication of sustainabilty

Strategies for a successful communication of sustainability in Europe -
3rd workshop: The role of media in successful communication of sustainabilty

Within today’s information society, media does play an increasing role. Whether politics or personal relationships, social life is taking place via TV and internet. But as well older media cultures as radio and printing press still get through to a big amount of people in different target groups. Public discourse takes place in the media today. What is not present in media, is not noticed by public. It is obvious that sustainable development and its necessity can only be comprehensible, if it is present in the various kinds of media. But the interest of media in topics related to sustainability is still rather small. In how far sustainability is already present in media? Which role does media play concerning the communication of sustainability? Which experience is existing and what are the chances and challenges with regard to the future of successful communication of sustainability?

present program:

13:30 begin of workshop

Thematic block 1 : scientific prelude

14:00 Sustainability Communication in Central and Eastern Europe (Prof. Ute Stoltenberg, University of Lueneburg)

14:45 Sustainability and the Logic ofMedia (Mrs. Barutzki, College for Management and figuration of Sustainable Development)

15:30 coffee break

Thematic block 2: sustain. comm. in Radio & TV

15:45 Sustainability in Mainstream TV in Germany (Prof. Clemens Schwender, International University Bremen)

16:30 Sustainability in Hungarian Media – An Analysis (Andrea Farsang, Central European University Budapest)

17:15 Challenges of making movies related to sustainability (Joachim Tschirner, documentary film director & Gero Fedtke,Caucasus and Central Asia Coordinator, WECF, Munich)


Friday, 2nd February

Thematic block 3: printmedia and sustainability

09:30 Ecological responsible Journalism (Andreas Zumach, tageszeitung)

10:15 Challenges of independent Journalism (Martin Simecka, Czech weekly Respekt)

11:00 Coffee break

11:15 Conjuction of the the social and economic dimension of sustainability in German daily press (Mathias Richter, Markische Allgemeine)

interlude

12:00 Sustainability of nonsustainability (Janos Vargha, Hungary)

13:00 lunch

Thematic block 4: sustainability comm. in NGOs

14:00 Sustainability Communication at Healthy Cities of Czech Republic (Miroslav Andrt, Czech Republlic.)

14:45 Sustainability Communication at Friends of the Earth Latvia (Janis Ulme, Latvia)

15:30 Sustainability Communication at Focus Eco Centre  (Zoltan Hajdu, Romania)

16:15 Coffee break

16:30 Discussion

19:00 „An Inconvenient Truth”
Movie and Public Discussion


Saturday, 3rd February

(internal working session)

Morning

10:00 working-session on project handout

16:00 End of workshop